Erawan Bangkok
E-Newsletter August 2017 

Stella McCartney @ Erawan Bangkok

Stella McCartney Autumn 2017 collection print features
Beano Studios’ iconic comic strip series The Dandy

Stella McCartney’s new Autumn 2017 collection print, available in stores this May, features Beano Studios’ iconic comic strip series The Dandy. Celebrating British irreverence and humour, the designer highlights the mischievous characters from the comic in a dynamic bold print, featured in her ready-to-wear designs.

Stella McCartney comments “The humour and artistry of comic strip animation touches your heart and your memory bank. In this collaboration, fun and fashion go hand in hand and we are able to incorporate sustainable, stylish, timeless pieces while celebrating the inner child in our spirit.”

Emma Scott, CEO at Beano Studios comments “We’re delighted to be working alongside Stella McCartney and her team to give iconic British comic characters, Korky, Dinah Mo and Cuddles & Dimples a fresh new context. Our mission at Beano Studios is to entertain all kids (even grown up ones!) by bringing our infamous rebellious streak to life in a range of new ideas, from fashion to movies to apps. Thanks Stella - we love your take on our world.”

The Dandy, a legend in children’s comics for 80 years with madcap, mayhem-inducing characters, still delivers an annual manifesto for children to imaginatively challenge authority today. Stella pays homage to the series by featuring images of three classic characters printed on organic cotton, denim and knitwear pieces. The lively and nostalgic prints of Korky the Cat, the cover star in the very first edition in 1937; Dinah Mo, an indefatigable ten year old girl who caused mischief and chaos wherever she went; and Cuddles and Dimples, two mischievous twins, come to life in 15 signature pieces that showcase Stella’s naturally feminine, confident and modern sensibility.

Styles include an all-in-one, outwear jackets lined with the print, easy dresses and separates, t-shirts, intarsias knits, denim jeans and a sweatshirt with embroidery appliqué. The collection will be available as part of Stella’s Autumn 2017 collection which will be in stores worldwide starting May.

The collaboration marks an exciting new chapter for The Dandy’s much loved characters, as part of the global re-imagination of the Beano and Dandy brands by Beano Studios.

Meet STELLA MCCARTNEY Dandy at ERAWAN BANGKOK 1 FLOOR TEL. 02 250 7845

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For more information, please contact Erawan Bangkok Information Center
Tel. 02 250 7777, 10 am - 9 pm.