COACH INTRODUCES POPPY FOR FALL
Inspired silhouettes and pulsating hues presented for upcoming season

New York, June - Coach Inc., a leading American design house, is pleased to present the Poppy collection for Fall 2009. The collection of vibrant and edgy pieces mixes a preppy East Coast vibe with punky sensibilities for a result that is decidedly spirited and youthful in appeal. Poppy introduces a variety of fresh silhouettes, vibrant colors, and a broader price range to this playful and confident collection of handbags and accessories.

“When designing Poppy I really wanted to explore who the Coach woman could be,” said Reed Krakoff, President and Executive Creative Director. “With its bright colors, prints, sequins, and new fabrics, Poppy is a natural extension of the brand while simultaneously proving to be an exciting draw for new customers and age groups.”

Poppy fuses experimentation with classic shapes for a look that is edgy and inspiring yet wearable. The Spotlight Shoulder Bag is the collection’s centerpiece and for obvious reasons - its convertible strap detailing, slouchy shape, and playful shoelace cinched sides make for an irresistibly chic and whimsical combination. The Rhinestone Spotlight and XL Sequin Spotlight are particularly noteworthy for their attention-getting shimmering facades.

The Starlet Satchel fuses an unfussy structure with bold fabrications in tough patent and unexpected metallic. The foldover shape and roomy side pouches make for a perfectly relaxed satchel. The Glimmer Crossbody offers utilitarian appeal with its convertible strap and go-anywhere size for a look that is casually cool. The Glam Tote rounds out this eclectic collection with its easy carryall shape and playful contrasting zipper pulls.

A slew of retro inspired totes and accessories further emphasize the unique and versatile sensibility of Poppy. The Bonnie Tote and Mini Frame feature Coach’s coveted details, including vintage shapes, girly details like pleating, and quirky hardware for an unquestionably stylish result. Footwear, jewelry, eyewear, and select apparel items also join the collection for a complete look that is pitch-perfect for the season.

Poppy pushes the envelope further with pop art inspired prints and a yummy color palette of bright blueberry, daisy yellow, pale chalk gray, slick spearmint, and black licorice. A new Poppy logo is inspired by notebook graffiti and evokes a playful energy that rings throughout the collection.

Coach, with headquarters in New York, is a leading American designer of fine accessories and gifts for women and men, including handbags, women’s and men’s small leathergoods, business cases, weekend and travel accessories, footwear, watches, outerwear, scarves, sunwear, jewelry, fragrance and related accessories.

Coach Erawan Bangkok 02-253-4444

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