Erawan Bangkok
E-Newsletter May 2016 

Alexander Wang @ Erawan Bangkok

Alexander Wang – Spring 2016 Men’s Ready to Wear

The Alexander Wang spring 2016 menswear collection takes municipal uniforms as a starting point, and refines and elevates these stereotypical blue-collar influences. The collection further explores an ironic play between sponsorship branding and anonymity. Immediate references are apparent through menswear staples executed in juxtaposing fabrics and textures, while wardrobe essentials are updated through clean silhouettes and tailoring details.

Throughout the collection, standard-issue garments are tweaked and re-contextualized as well as including classic, all-American work wear and utility uniform inspiration within. New “x” embossed leather patch detail and a play on branding and print motifs is apparent in the Alexander Wang barcode logo, mixed media elements are outstanding.

Nevertheless, new innovation has involved in this collection with a custom QR code application enables customers to scan and link to Alexanderwang.com directly; both printed and debossed QR codes can be scanned with any mobile device.

The collection is ready for your preview now at Alexander Wang 2nd floor Erawan Bangkok T. 02 250 7752


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For more information, please contact Erawan Bangkok Information Center
Tel. 02 250 7777, 10 am - 9 pm.